Publication date: March 6, 2025

With strategic partnerships, impressive price performance and increasing institutional adoption, Sui (SUI) is attracting increasing attention within the crypto world. Can Sui become one of the leading blockchains in DeFi, gaming and digital assets?

For our loyal readers of our weekly newsletter Money Care (subscribe here), Sui is no unknown project.  On Oct. 10, we discussed Sui's unique features and the network's growth potential. Our full analysis at the time can be read back here: Sui, Oct. 10, 2024.

What is Sui

Sui is a Layer-1 blockchain that focuses on speed, scalability, and low transaction costs. The network uses the innovative Move programming framework and an unique transaction processing model, making it capable of operating much more efficiently than traditional blockchain platforms such as Ethereum and Solana.

By executing transactions in parallel, Sui addresses the growing demand for faster and cheaper crypto transactions. This makes the platform attractive for applications in decentralized finance (DeFi), gaming and other blockchain-based ecosystems.

Recent developments

In recent months, Sui has taken some significant steps to strengthen its position in the blockchain world. Some of the most significant developments include:

1. Integration of USDC stablecoin: On Jan. 15, 2025, Sui announced a partnership with Circle, the issuer of USDC stablecoin. This means that users can now send and receive USDC directly on the Sui network, significantly increasing the usability and adoption of the platform. Stablecoins play a crucial role in DeFi and the broader crypto economy, making this integration a long-term strategic move.

2. Gaming partnerships with major game developers: Sui has strengthened its presence in the gaming industry through collaborations with leading gaming companies such as NHN, Netmarble and NCSoft. These companies, known for popular games such as Lineage 2M and Guild Wars, see potential in Sui's scalable infrastructure for facilitating in-game transactions and NFT integrations.

3. Large token unlocks and market reactions: One of the most discussed issues surrounding Sui is the release of a large quantity of tokens in February 2025. This initially caused price pressure, but the market managed to stabilize due to increasing demand from institutional investors and new use cases within the ecosystem.

4. Innovations in smart contract technology: Sui continues to push the boundaries of smart contract functionality through improvements to the Move programming framework. This makes contracts more secure and efficient, driving developer adoption and enabling new applications.

Despite the recent correction caused by token unlocks, many analysts remain optimistic about Sui's future. The network has strong technical foundations, a growing ecosystem and continues to position itself as one of the most promising Layer-1 blockchain platforms. Sui is expected to continue to expand its adoption within gaming and DeFi, which could have a positive impact on its share price in the long run.

Share price development of Sui:

The crypto market experienced a strong rebound last weekend and at the beginning of this week, thanks in part to talks in the United States about the creation of a so-called "crypto strategic reserve. In these plans discussed by former President Trump, Bitcoin, Ethereum, XRP, Solana and Cardano were mentioned as possible assets. This news sent the price of these five cryptocurrencies soaring, while other altcoins also benefited from the positive sentiment.

Yet the bullish momentum proved short-lived. By the end of Monday, March 3, most cryptocurrencies returned to a downtrend, including SUI. After peaking around $3, the price fell 16% to $2.40 within a day.

The crypto market remains volatile and uncertain. While many analysts speculated about a possible "altseason," in which altcoins would rise toward their all-time highs, the market currently appears to be in a predominantly bearish phase. However, this also means that attractive buying opportunities could arise in the coming days or even weeks.

With regard to SUI's price movement, the currency has experienced significant movements since our previous article in October 2024. At that time, the price stood at around $1.87. Investors who got in then could still have realized a nice return today. Yet better exit points have occurred in the interim, with an all-time high of $5.35 on Jan. 6, 2025.

The chart below shows SUI's price movement over the past six months. In it, the upward movement from early November is clearly visible. However, since the beginning of 2025, SUI has been on a downward trend.

Despite this decline, the outlook for SUI remains positive. The broader cryptocurrency market is currently experiencing setbacks, causing increased volatility. However, this also presents opportunities: once signs of upward movement reappear, attractive entry points may emerge for investors looking to profit from Sui's price movements over the long term.

What could drive up the price of Sui?

1. Growing adoption in DeFi and gaming: USDC integration and collaborations with game developers could increase demand for Sui.

2. Technological superiority: The parallel transaction model and Move framework make Sui more efficient than many competitors.

3. Institutional interest: More and more large investors are showing interest in Sui, which supports the stability and growth of the network.

4.Network expansion: New collaborations and applications within the ecosystem can further enhance the value of the SUI token.