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Publication date: September 10, 2025
Zalando SE is a leading European e-commerce platform for fashion and lifestyle. The company operates in dozens of countries and has millions of customers ordering clothes, shoes and accessories online. In this article, you can read all about Zalando shares: share price, performance, strategy and expectations for 2025. Would you like to receive weekly updates on European stocks? Then subscribe to our newsletter here and stay informed.
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- Year of establishment: 2008
- Year added to the DAX 40: 2021
-Highest price ever: €105.90 July 2021
- Average trading volume: Approximately 1.22 million shares per day
- Price performance over the past 12 months: +14.88%
Introduction about the company
Founded in Berlin in 2008, Zalando started as an online shoe store and has grown into one of Europe's largest fashion platforms. In addition to clothing and accessories, the company offers premium fashion, sporting goods and beauty products. With millions of active users and partnerships with thousands of brands, Zalando is a key player in the digital transformation of the retail sector.
Key figures & achievements
In 2024, Zalando achieved sales of around €11 billion and net profit of around €360 million. Its market capitalization in July 2025 was around €8.5 billion. After several challenging years, the stock managed to recover in the last 12 months with an increase of almost 15%. Results were supported by growth in premium segments, expansion of the partner program and a stronger focus on profitability.
History & development
Zalando was founded in 2008 by Robert Gentz and David Schneider. What began as a German webshop grew rapidly into a pan-European e-commerce platform. The company went public in 2014 and was listed on the DAX 40 in 2021. The corona pandemic initially created strong growth due to the shift to online shopping, but then Zalando faced weakening consumer spending and higher logistics costs. Since 2023, the company has had a stronger focus on profitability and sustainable growth.
Sector & competition
Zalando operates in the highly competitive e-commerce sector. Major rivals include Amazon, ASOS and About You, while traditional retailers have also strengthened their online presence. The sector is characterized by high marketing spend, thin margins and strong reliance on consumer confidence. Zalando tries to differentiate itself through its platform strategy, where brands can sell their collections directly through Zalando, and by investing in sustainability, such as circular fashion and carbon-neutral logistics.
Zalando's influence on the DAX 40
With a weighting of 0.38% (measured in July 2025) within the DAX-40, Zalando occupies a smaller but stable position. Movements in its share price therefore, have only a limited impact on the total return of the index. However, the stock does offer investors insight into trends within the European consumer and e-commerce sector. The price mainly reacts to developments in consumer confidence, technological innovations and competitive pressure. View the composition of the DAX 40 and the weighting of all companies in the DAX 40here.
Investment analysis & outlook
Zalando shares managed to rise over 14% in the past 12 months, but the chart shows that the price still lags far behind the broader DAX. Whereas the index has risen more than 75% since 2020, Zalando has lost more than 40% since its July 2021 top. The sharp correction after 2021 was caused by the disappearance of the corona-related online buying wave, rising logistics costs and declining consumer confidence.
Since 2023, the share price has stabilized in a wide range, with some recovery moves. Investors appreciate the strategic focus on premium segments and profitability, but the chart makes it clear that the stock is struggling to recover structurally. This highlights that the market remains cautious about growth prospects in the competitive e-commerce sector.
Looking ahead, Zalando is betting on further expanding its platform strategy, with external brands selling directly through Zalando, and on technological innovations such as AI-driven personalization. If consumer confidence recovers and costs remain under control, the stock could benefit from catching up. Still, the stock price remains volatile for now and is highly dependent on macroeconomic trends. For investors willing to take risks in exchange for potential recovery in online retail, Zalando remains a speculative but interesting pick within the DAX 40.
News & updates
In 2025, Zalando further expanded its partner program to include luxury and sports brands and launched new AI tools for personalized recommendations. The company also announced investments in circular fashion and second-hand platforms, responding to the growing demand for sustainable clothing. Despite market challenges, Zalando confirmed its strategy to strengthen profitability and create long-term shareholder value.
With this long-term strategy, Zalando continues to establish itself as an innovative player within the European online fashion sector. More information about the company can be found at: www.zalando.com
Disclaimer: Investing involves risks. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.
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