Prosus performed superbly in 2024 with a 46% increase in its share price. With two months to go in 2025, the price of Prosus is again performing fantastically with a preliminary increase of 60%.

We already paid attention to this high-flyer in our article "Prosus: Advance Tastes Like More" from December 11, 2024. Meanwhile, the price has already broken through our multi-year price target of €57.50 and it is time for an update in which we look at the current situation and assess whether there are still opportunities for even higher prices.

First, read the previous article from December 11, 2024, here. That way, you will become fully informed.

What have been the developments in 2025 at Prosus?

The main development, though, has been its repositioning from investment company to active technology and e-commerce group.

On June 25, 2025, Prosus hosted its "Capital Markets Day" in London, where its strategy for the coming years was explained. The company explained its focus on the "lifestyle e-commerce ecosystem" in Latin America, India, and Europe, as well as its strategic shift to an "AI-first" approach. Prosus will invest more than USD 100 million annually in artificial intelligence and aims to make Amsterdam a central hub within a global network of AI specialists.

Prosus announced an acquisition of Just Eat Takeaway.com N.V. (JET) for approximately €4.1 billion in cash, as part of strengthening its European delivery/e-commerce position. This acquisition put JET 98.19% owned by Prosus.

EBITDA (adjusted earnings before interest, taxes, depreciation and amortization) increased by about 54% to USD 237 million in the second quarter, while revenue increased by about 15% to USD 1.7 billion.

Thus, 2025 is the year of transition for Prosus: from primarily investor/holding company to operator in technology and lifestyle e-commerce, with a focus on growth in emerging markets and Europe. In addition, it is clear that Prosus wants to become stronger in food-delivery/ecosystem services in Europe, underscored by its acquisition of Just Eat Takeaway.

What are international analysts' expectations of Prosus?

In terms of price expectations, the average 12-month price target is around €64. Analyst consensus gives a "Buy" or "Strong Buy" rating. For the medium term, Prosus' sales growth is estimated at around 14% per year, while earnings per share growth is estimated at only a few percent per year.

The expectations are thus reasonably positive, but there is modest price potential above the current price of around €60.50 and longer-term earnings growth is estimated by some sources to be modest.

What is our expectation for Prosus' share price?

Below is the price chart from early 2021 with our most likely scenario indicated by the arrows.

The stock price has experienced a fantastic trend. In the December 11 article, we gave you the buy recommendation at €41.80 with a multi-year target at €57.50. This has already been achieved within a year, and the transition the company is going through in 2025 is clearly appreciated and is also a valuable step in the company's development as far as we are concerned.

For the short term, the algorithm gives an increased possibility of a price correction. Given the volatility of the stock price, the correction could be as high as 20%. This means that we are expected to be at the top of the current trend. For the longer term, our price target is €69, higher than the market consensus of €64.


Conclusion

Prosus, in addition to its existing large stake in Tencent, has made strides in its transition over the past year. As a result, in our opinion, the company is better positioned for a strong and stable future.

The share price has risen tremendously over the past few years and our algorithm is now targeting a buy at lower levels. You can consider taking a position as soon as the price completes the correction at around €50 with a price potential up to €69 (+38%).

On November 23, 2025, the quarterly results will be published.

Disclaimer: Investing involves risks. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.