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Publication date: June 18, 2025
SAP SE is one of the largest enterprise software vendors in the world, with a strong position in the cloud and enterprise resource planning (ERP). The company plays a key role in the digital transformation of companies worldwide. In this article, you can read all about SAP shares: their share price, performance, competitive position, and expectations for 2025. Would you like to receive weekly updates on European stocks? Then subscribe to our newsletter here and stay informed.
- Year founded: 1972
-Year added to the DAX 40: 1988
-Highest price ever: €283.50
- Average trading volume: 1.47 million
- Share price performance over the past 12 months: +43.84%
Introduction about the company
SAP SE is one of the largest software companies in the world, headquartered in Walldorf, Germany. The company specializes in enterprise software for process management and data integration and is the market leader in enterprise resource planning (ERP) systems. SAP serves both multinationals and small and medium-sized enterprises and offers solutions in cloud computing, data analytics, AI, HRM, CRM, and supply chain management. The company operates in more than 180 countries and has more than 110,000 employees worldwide.
Key figures & achievements
Based on the annual figures for 2024, SAP realized revenue of approximately €35 billion and net profit of approximately €8.7 billion. These results provide an up-to-date picture of financial performance over the past twelve months, in which SAP benefited strongly from growth in cloud solutions and higher margins. Operating margin rose to 24.8%, helped by increasing recurring subscription revenue. SAP currently has a market capitalization of €341 billion (June 2025) and a share price performance of +43.84% over the past 12 months. With these strong fundamentals, the company remains attractive to long-term investors.
History & development
SAP was founded in 1972 in Mannheim by five former IBM employees. Their mission was to develop real-time business software that would make processes simpler and more efficient. In 1988, SAP was included in the DAX index and has since grown to become Germany's largest technology company and a global player in the software sector.
In February 2025, the stock reached its highest ever price of €283.50. The transition to cloud and subscription models represented a fundamental transformation, which in recent years has led to stable growth and improved margins. Recent acquisitions, such as those of WalkMe and LeanIX, underscore SAP's strategy of rapidly adopting innovative technologies.
Sector & competition
SAP operates within the global technology sector, competing with giants such as Oracle, Microsoft, Salesforce, and Workday. Whereas Microsoft and Oracle have a broad profile in tech, SAP focuses specifically on integrated business processes. With its S/4HANA platform, it offers a powerful ERP cloud system that many large companies use as the backbone of their operations. SAP differentiates itself through in-depth sector solutions, from the industrial sector to healthcare. By investing heavily in AI functionalities, no-code applications, and sustainable IT solutions, the company remains competitive and innovative.
Influence of SAP SE on the DAX 40
SAP has a very large influence on the DAX 40 index (measured in December 2024) with a weighting of 16.69%. This makes it the most heavily weighted stock within the index. View the composition of the DAX 40 and the weighting of all companies in the DAX 40 here. Movements in the share price of SAP directly affect the overall course of the DAX. Factors influencing the stock include global IT spending, the growth of cloud applications, the euro exchange rate, and investments in artificial intelligence and cybersecurity. Due to its stable business model and years of market presence, SAP has become a fixture within the German stock index.
Investment analysis & outlook
SAP's performance over the past 12 months reflects a successful strategic year. The transition to the cloud ensures recurring revenues, higher margins, and better predictability. The acquisition of WalkMe strengthens SAP's position in digital user experience and process automation. It also grows revenue from AI-driven applications, such as predictive maintenance and intelligent scheduling software. Analysts see a solid growth story in SAP, with room for further share price appreciation with continued innovation and growth in emerging markets.
Looking ahead to 2025, SAP expects continued growth in cloud revenue, further profit improvement, and expansion of service offerings within AI and automation. The combination of strong fundamentals, technological innovation,n and a proven track record makes SAP an attractive stock within the European technology sector.
News & updates
In June 2024, SAP announced the acquisition of U.S. tech company WalkMe for approximately $1.5 billion. With this acquisition, SAP is strengthening its cloud portfolio with tools for user adoption and digital process optimization. Earlier, SAP also acquired LeanIX, a specialist in IT architecture management. In March 2025, the company presented updated versions of S/4HANA and SAP Business AI, which allow customers to generate real-time insights based on historical and live data.
In addition, in May 2025, it announced that SAP is expanding its cloud centers in Europe with data centers in the Netherlands and Sweden, focused on sustainability and data security. With these investments, the company underlines its leading role in the digitalization of European business.
Disclaimer: Investing involves risks. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.
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