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Publication date: September 3, 2025
Beiersdorf AG is a global player in the consumer goods industry and best known for strong brands such as Nivea, Eucerin and La Prairie. The company has a long history and is among the most established names within the German stock market. In this article, you can read all about Beiersdorf stock, including its share price development, financial performance, corporate strategy and outlook for 2025. Would you like to receive weekly updates on European stocks? Then subscribe to our newsletter here and stay informed.
- Year of establishment: 1882
- Year added to the DAX 40: 2022 (reinstated)
-Highest price ever: €147.80, May 2024
-Average trading volume: 370.39 thousand shares per day
- Price performance over the past 12 months: -24,86%
Introduction about the company
Beiersdorf AG is a company of German origin specializing in skincare and cosmetics. Headquartered in Hamburg, the company operates worldwide with both mass-market products and premium brands. The best-known brand is undoubtedly Nivea, which has become an icon within personal care since the early twentieth century. In addition, Beiersdorf focuses on the pharmaceutical and medical markets with Eucerin and Hansaplast, while luxury label La Prairie serves the high-end segment.
Key figures & performance
In 2024, Beiersdorf achieved sales of over €9.5 billion and net profits of around €870 million, confirming its position as one of the leading players in the skin care sector. Its market capitalization is 21.70 billion in September 2025. Despite the strong brand portfolio, the stock experienced a decline of nearly 25% in the past 12 months, mainly due to higher costs and pressure on margins in key markets.
History & development
Beiersdorf was founded in 1882 by pharmacist Paul Carl Beiersdorf. Early on, the company focused on innovative skin care and medical products. In 1911, Nivea cream was introduced, a product that made a name for itself worldwide and remains at the core of the company to this day. During the 20th century, Beiersdorf expanded its portfolio with brands such as Eucerin and Hansaplast and strengthened its position in Europe, Asia and the Americas. Since its re-entry into the DAX in 2022, Beiersdorf reaffirms its role as a leading German company within the consumer market.
Sector & competition
Beiersdorf operates in the global skin care and cosmetics market, a sector dominated by major players such as L'Oréal, Procter & Gamble and Unilever. Competition is stiff, with constant innovations in formulations, sustainability and marketing. Beiersdorf is distinguished by strong brand loyalty, consistent product quality and a broad distribution network. Growth in premium segments and emerging markets presents opportunities, but the sector remains sensitive to fluctuating consumer spending and commodity prices.
Beiersdorf's influence on the DAX 40
With a weighting of about 0.81% (measured in December 2024) within the overall DAX-40, Beiersdorf occupies a stable but relatively small position in the index. Movements in the Beiersdorf share price, therefore, have a limited impact on the overall performance of the DAX, but provide a good picture of developments in the consumer goods sector. The stock price responds mainly to changes in consumer spending, innovations in product development, and competitive pressure from large international players. View the composition of the DAX 40 and the weighting of all companies in the DAX 40 here.
Investment analysis & outlook
Beiersdorf shares have lost nearly a quarter of their value over the past 12 months, lagging far behind the broader DAX-40. Investors are concerned about rising costs and disappointing margins, while sales growth lags that of international competitors. Still, the strong brand portfolio remains a solid foundation for recovery, especially in premium segments and emerging markets.
The chart below clearly shows how Beiersdorf has lagged behind the DAX in recent years. Whereas the index managed to rise more than 80% since 2020, Beiersdorf fell to a loss of more than 7% in the same period. This gap highlights that investors currently have less confidence in the group's short-term performance, but at the same time, it offers room for catching up if the strategy around innovation and cost control catches up better.
News & updates
In 2025, Beiersdorf announced investments in new sustainable production sites in Europe and Asia aimed at reducing its carbon footprint. It also launched several initiatives to make packaging fully recyclable. In addition, the Group expanded its presence in premium skincare with new La Prairie products that were particularly well received in Asia. Despite the current pressure on margins, the board emphasized that the long-term strategy remains unchanged and is focused on profitable growth and innovation.
Disclaimer: Investing involves risk. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.
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