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Publication date: July 10, 2025
Pernod Ricard is one of the world's largest producers of spirits and a well-known name within European stock markets. In this article, you will discover all about the Pernod Ricard share, including its price performance, dividend strategy, and prospects. Are you considering investing in international beverage groups such as Pernod Ricard? Then subscribe to our newsletter here and always stay informed.
- Year of establishment: 1975
- Year added to the EUROSTOXX 50: 2003
- Highest price ever: €203.80 in April 2023
- Average trading volume: Approximately 570,000 shares per day
- Price performance over the past 12 months: - 21,31%
Introduction about the company
Pernod Ricard is a leading French producer of premium spirits and liqueurs, headquartered in Paris. The company operates in more than 160 countries and owns an impressive portfolio of brands, including Absolut Vodka, Jameson Irish Whiskey, Chivas Regal, Havana Club and Martell cognac. Through its global distribution network and strategic focus on premiumization, Pernod Ricard can differentiate itself in a competitive market.
Key figures & performance
In 2024, Pernod Ricard achieved sales of €11.59 billion and a net pre-tax profit of €2.28 billion. These results were lower than in 2023, when sales reached €12.14 billion. The company had 19,560 employees worldwide. Pernod Ricard's market capitalization as of July 2025 was approximately €24.09 billion. For 2025, the company expects gradual sales growth of 3-6%, in part due to a focus on efficiency and higher margins within the premium segment.
History & development
Pernod Ricard was formed in 1975 from a merger between two French anise liqueur producers: Pernod and Ricard. Over the years, the group grew into a global player through strategic acquisitions such as Seagram and Absolut Vodka. In 2024, the company sold its international wine business to Australian Wine Holdco to focus entirely on high-end spirits. This repositioning is part of the broader strategy to strengthen margins and premium positioning.
Sector & competition
Pernod Ricard operates within the global spirits market and competes with Diageo, Rémy Cointreau and Campari, among others. The company is distinguished by its strong brands, global presence and consistent focus on premiumization. The sector is sensitive to geopolitical risks, tax measures and changes in consumer behavior, but also offers growth opportunities in emerging markets and the duty-free segment.
Influence of Pernod Ricard on the EURO STOXX 50
Pernod Ricard has been part of the EURO STOXX 50 for more than two decades and represents the European consumer goods sector within the index. In July 2025, the weight of the stock was about 0.63%. Curious about the full composition of the EURO STOXX 50? Read all about it here. Due to the share's solid decline over the past year, the share has temporarily lost influence, but remains an important player in terms of stability and dividend yield. The share price is mainly influenced by global consumption patterns, the success of premium brands and the geopolitical situation in markets such as China and the US.
Investment analysis & outlook
Below is Pernod Ricard's share price performance compared to the EURO STOXX 50 over the past five years. While the index achieved a price performance of +58.06%, Pernod Ricard fell -27.01%. The underperformance is partly explained by geopolitical tensions, falling volumes in China and the impact of new import duties.
The stock reached a record high of €203.80 in April 2023, but has since fallen to around €95.62 in July 2025. This decline was accelerated by Chinese import duties on European brandy, including Martell, one of Pernod Ricard's main brands. Nevertheless, analysts remain positive about the share's recovery potential, thanks in part to a solid brand portfolio, strong cash position and more efficient operations.
Renewed growth in the U.S. and Southeast Asia, combined with a pickup in tourism and recovery in duty-free sales, are expected to help restore profitability and investor confidence in the second half of 2025.
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News & updates
In July 2024, Pernod Ricard announced the sale of its wine business, including well-known brands such as Campo Viejo and Jacob's Creek. This move strengthens its focus on spirits and should lead to an improvement in margins. In early 2025, however, the company was hit by new Chinese import tariffs on cognac, temporarily putting pressure on exports to China.
In addition, the group reported in May 2025 that it plans to save at least €1 billion in the period to 2029 through digitalization and optimization of the production chain. Furthermore, Pernod Ricard is committed to sustainability with investments in circular packaging and water-saving production techniques.
For more information about Pernod Ricard, please visit: www.pernod-ricard.com.
Disclaimer: Investing involves risk. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.
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