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Publication date: September 29, 2025
JDEPeet's N.V. is a global coffee and tea company and part of the AEX index since September 2025. The company is known for strong brands such as Douwe Egberts, Pickwick, Senseo, L'OR and Peet's Coffee and operates in more than 100 countries. In this article, you can read all about JDE Peet's shares: share price, performance, business strategy and expectations for the coming years. If you like to receive weekly updates on Dutch and European stocks, subscribe to our newsletter here and stay informed.
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-Year of establishment: 1753 (founding of Douwe Egberts in Joure, Friesland)
- Year added to the AEX: 2025
- Highest price ever: €31.40 in September 2025
- Average trading volume: approximately 991,000 shares per day
- Share price performance over the past 12 months: +66.60%
Introduction about the company
JDE Peet's N.V. is one of the largest coffee and tea companies in the world, headquartered in Amsterdam. The company sells millions of cups of coffee and tea every day through a broad portfolio of more than 50 brands. Since its listing in Amsterdam in 2020 under the ticker JDEP, the stock has grown steadily in prominence. With its inclusion in the AEX on September 22, 2025, JDE Peet's is now officially among the leading stock market funds in the Netherlands.
Key Figures & Performance
In 2024, JDE Peet's realized sales of €8.83 billion and a net profit of approximately €790 million. The company employs more than 21,000 people worldwide. Its market capitalization in September 2025 will be about €15 billion. JDE Peet's maintains a dividend yield of around 2.3%, appealing to investors who value stable distributions.
History & Development
JDE Peet's roots go back to 1753, when Egbert Douwes opened a store in Joure. Through mergers and acquisitions, the company grew into a global player. Important steps were the merger of Jacobs Douwe Egberts with Peet's Coffee and the IPO in 2020. A major turning point followed in August 2025, when Keurig made Dr Pepper a €15.7 billion takeover bid, underscoring the strategic value of JDE Peet's.
Sector & Competition
JDEPeet's operates in the global coffee sector, a dynamic market with strong competitors such as Nestlé (Nespresso), Starbucks and several local coffee brands. Key trends include sustainability, premiumization and changing consumer preferences. JDE Peet's is responding to this with initiatives such as recyclable packaging, traceable coffee production and premium capsules under the L'OR brand.
Influence of JDE Peet's on the AEX
Since September 22, 2025, JDE Peet's is officially part of the AEX. The expansion of the index from 25 to 30 companies gave JDE Peet's a place alongside such heavyweights as ASML, Shell and Unilever. Although the company has a modest weight in the index, its inclusion increases its visibility among international investors and ETFs that track the AEX. For investors, this means that JDE Peet's will now move structurally with the broader market developments in Amsterdam. View the composition of the AEX and the weighting of all companies in the AEX here.
Investment analysis & outlook
Over the past five years, JDE Peet's has experienced mixed share price performance. After a difficult start on the stock market, the share lagged behind the AEX for some time. The big turnaround came in 2025, when the share price rose by nearly 57%, thanks in part to Keurig Dr Pepper's takeover bid of €31.85 per share. That bid has acted as a price anchor ever since and gave investors more confidence.
Looking ahead, JDE Peet's may benefit from growth in the premium segment and efficiency improvements, but risks remain. Fluctuations in coffee prices, dependence on raw materials and changing consumer preferences could put pressure on margins. The outcome of the acquisition process remains a crucial factor for share price performance in the near future.
The chart below compares JDE Peet's share price movement over the last five years with the AEX. It shows that the share lagged for a long time, but clearly caught up in 2025.
News & updates
In August 2025, it was announced that Keurig Dr Pepper made a €15.7 billion bid for JDE Peet's. On September 22, 2025, JDE Peet's was officially added to the AEX at the same time as four other companies. In March 2025, the company announced a €250 million share buyback program. In addition, new sustainability investments focus on recyclable packaging and transparent supply chains for coffee and tea.
Want to learn more about this company? Visit www.jdepeets.com
Disclaimer: Investing involves risk. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.
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