World Liberty Finance (WLF) has become a notable name within the decentralized finance market in recent weeks. The project positions itself as a next-generation DeFi ecosystem that aims to make financial services more accessible, transparent and efficient.
In addition to its technological ambitions, WLF is gaining additional attention because its founders have been involved in campaign finance for Donald Trump in the past. As a result, the currency is regularly associated with Trump's network, generating both curiosity and discussion.
The big question is whether, despite or precisely because of this high-profile background, WLF can truly distinguish itself in an increasingly competitive market.
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What is World Liberty Finance?
World Liberty Finance is a DeFi ecosystem that focuses on three core areas: secure digital payments, automated lending and efficient crypto return strategies. The platform uses a proprietary blockchain layer that can process transactions quickly and scalably using smart contracts. With this, WLF aims to provide a low-threshold alternative to traditional financial services such as borrowing, saving with interest and making international payments.
The native token, $WLF, is at the heart of the ecosystem. Users can use the token for strike, governance and interest rate products.
Who are the founders of World Liberty Finance and what is their link to Donald Trump?
World Liberty Finance was founded by three American fintech entrepreneurs: Michael Kaplitt, Evan Goldman and Daniel Peters. They have years of experience with digital payment systems and blockchain solutions and decided in 2024 to create their own DeFi platform that was supposed to be simpler and more efficient than existing alternatives.
The founders were in the news when it was revealed that Michael Kaplitt was involved in fundraising for Donald Trump in 2023 and 2024. This linked WLF to Trump's network early on, causing both attention and controversy. For some investors, the political connection is actually an indication that the team has access to influential networks. Other investors are more cautious because political associations within the crypto sector can be sensitive. The project emphasizes that it operates independently and focuses exclusively on technology, security and financial innovation.
Price development of WLF
Since its launch in early September, WLF has shown a volatile price performance. A brief upward start was followed by firm swings that caused increasing selling pressure at the end of September. A clear bottom was reached on October 10, partly due to concerns about new U.S. import tariffs towards China.
Subsequently, the price stabilized within a wide zone between $0.11 and $0.14. In early November, positive sentiment returned and WLF briefly rose to around $0.16, followed by a limited correction towards the current level around $0.15. A breakout above resistance at around $0.164 may indicate room for a further rise towards earlier levels. Meanwhile, the link to Trump remains a factor influencing sentiment around the currency, allowing political developments and broader market movements to drive the price faster than average.
Conclusion
World Liberty Finance is a young but notable player within the DeFi sector. The combination of easy-to-use financial tools, a scalable network and increasing awareness is generating growing interest. At the same time, its connection to Donald Trump's campaign network remains a topic of discussion, bringing both opportunities and risks.
For investors interested in new DeFi projects, WLF may be an interesting option, but the next few weeks will determine whether the project.
Disclaimer: Investing involves risk. Our analysts are not financial advisors. Always consult an advisor when making financial decisions. The information and tips provided on this website are based on our analysts' own insights and experiences. They are therefore for educational purposes only.